Privacy policy

ARLO London Privacy Policy

Last updated: 5 October 2025
Company: ARLO London Ltd (collectively referred to as “we,” “us,” or “our”)
Contact: contact@arlo-london.com

1. Purpose of this policy

We respect your privacy and are committed to protecting your personal data.
This policy explains what we collect, why we collect it, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What information we collect

Type Examples
Identity & Contact Data Name, billing/shipping address, phone number, email
Payment Data Processed securely via Shopify Payments, PayPal or Apple Pay – we never see or store full card details
Order Data Products purchased, order value, delivery preferences
Technical Data IP address, browser, device type, time zone, cookies
Marketing Data Email preferences, social-media engagement, survey responses

We may also receive data from Meta (Facebook & Instagram), Google Analytics, or other platforms if you interact with our ads.

3. How we use your information

We use your data to:

  • Process and deliver orders, payments, and returns

  • Send order updates and customer-service messages

  • Improve our website and marketing performance

  • Personalise your shopping experience

  • Comply with legal and tax obligations

We rely on one of these lawful bases for processing: contractual necessity, legal obligation, consent, or legitimate interest.

4. Marketing communications

If you opt in to our newsletter or SMS list, we’ll send you product updates, launches, or offers.
You can unsubscribe at any time by clicking ‘unsubscribe’ in an email or contacting us at contact@arlo-london.com

We never sell or rent your personal data to third parties.

5. Cookies & tracking

Our website uses cookies to remember your preferences and understand traffic patterns.
We also use analytics and advertising tools such as:

  • Meta Pixel (Facebook / Instagram ads)

  • Google Analytics

  • Shopify Analytics

You can manage or delete cookies through your browser settings.

6. Data sharing

We share necessary information with trusted partners only to run our business:

  • Shopify (website host & e-commerce platform)

  • Payment processors (Shopify Payments, PayPal, Apple Pay)

  • Delivery partners (Royal Mail, DPD, Evri)

  • Marketing & analytics providers (Meta, Google, Klaviyo email)

Each partner processes your data securely under their own privacy terms and is GDPR-compliant.

7. International transfers

Shopify and some partners may store data outside the UK (e.g. Canada or the USA).
Whenever this happens, we ensure appropriate safeguards such as the UK International Data Transfer Agreement (IDTA) or standard contractual clauses.

8. Data retention

We keep order records and tax information for 6 years as legally required.
Other personal data is retained only as long as necessary for the purpose collected, then deleted or anonymised.

9. Your rights

You have the right to:

  • Access, correct, or delete your personal data

  • Withdraw consent for marketing at any time

  • Request a copy of your data in a portable format

  • Complain to the Information Commissioner’s Office (ICO) if you’re unhappy with how we handle your data

To exercise your rights, email contact@arlo-london.com

10. Security

We follow industry best practices and use SSL encryption, secure payment gateways, and access controls to protect your information.

11. Updates

We may update this policy from time to time. Any major changes will be posted on this page with a new “Last updated” date.

12. Contact us

If you have any questions about this Privacy Policy or how we handle your data, please contact:
📧 contact@arlo-london.com